While the monied class has always access to luxury Brands in India,the economic spurge has created new segments of consumers as diverse as BPO staff who is ready to splash his entire salary ,aspirational tech savvy enterpreneurs,IT professionals & young farmers who have sold their land to developers.Over 50% of this population is below 35years of age
Like all leading Brands Fastrack revitalized itself to connect with the new generation of young consumers.In this direction Fastrack has appointed Virat Kohli as its Brand Ambassador in 2010.Ever since the appointment of Virat ,Fastrack has witnessed an aggressive penetration among both the urban and rural youth
In the recent years we have witnessed (at our Optical retail outlets) a 30% increase in the sale of Fastrack sunglasses among the younger demographic (college going,teens,bikers,photographers,sportsman) .This shows how Brand Virat had a strong influence on Fastrack.
Virat personifies todays ambitious youth and symbolizes with style and fashion and perhaps that is the reason the association has worked well. Both these Brands (Virat & Fastrack) are young,admired,aggressive and extremely popular with the Indian youth today
OpticKart is one of the leading online sunglasses,eyeglasses store in India & Authorized retailer of Fastrack Sunglasses
